Why Healthcare Leaders Can’t Miss the Activate2025 Conference
In a time when digital transformation is redefining healthcare, mPulse’s annual Health Experience and Insights conference, Activate2025, is the event that healthcare and technology leaders should have circled on their calendar. This in-person industry gathering hosted in Austin, TX on September 23-24, is where those who are shaping the industry come to learn, network, and celebrate the innovative strategies that are transforming the consumer health experience.
Whether you’re navigating AI adoption and digital transformation, improving health outcomes through digital engagement, or looking to create more personalized, equitable member experiences, Activate delivers the connections and insights to help you inform your organization’s digital strategies.
This Year’s Theme: Building Trust for Better Outcomes
At the heart of this year’s Activate2025 conference is a powerful and timely theme: “Building Trust for Better Outcomes: Digital Strategies to Empower the Consumer Health Experience.”
With a healthcare system that is challenging to navigate, evolving consumer expectations for personalized, digital-first experiences, and regulatory pressures that demand transparency and collaboration, investing in digital strategies that facilitate building trust is becoming increasingly important. For members and patients, having trust with their health plan and provider is the foundation of effective engagement and long-term health outcomes.
This year’s agenda zeroes in on how digital experiences, when thoughtfully designed and implemented, can foster trust and empower members and patients to take control of their health journeys. This theme speaks to many of the challenges and opportunities healthcare organizations face today and emphasizes that technology is not just a tool for efficiency but a means to build human connections that drive better outcomes for members, patients and the healthcare system as a whole. 
Why You Should Attend
- Connect with Industry Trailblazers
Activate2025 brings together healthcare and technology thought leaders and offers attendees a chance to engage with the executives, innovators, and experts shaping the future of digital health. From strategic partnerships to candid peer discussions, the relationships formed at Activate drive action and change long after the event ends. - Gain Critical Insights on Digital Engagement
With digital-first strategies becoming the standard, health plans need to stay on the cutting edge. Activate delivers sessions on the latest in digital engagement trends, including AI-driven personalization, data strategies, and measuring impact through outcomes. If your organization is focused on optimizing member experiences, this is where you’ll find the roadmap. - Collaborate to Improve the Consumer Health Experience
The conference creates space for real-time collaboration with forward-thinking leaders from across the ecosystem. Whether you’re a payer, provider, or health tech innovator, Activate helps you align on strategies to elevate the health consumer experience through empathy, trust, and innovation. - Celebrate Innovation, Build Community
The Activate conference isn’t just about learning—it’s also about celebrating the wins. Attendees can look forward to an awards ceremony, happy hour, dinner & reception, and off-site activities, offering opportunities to connect and network. - Be Inspired by Expert Keynote Speakers
This year’s keynote lineup features Chiquita Brooks-LaSure, former CMS Administrator and current fellow at the Century Foundation, who brings deep expertise on healthcare policy, equity, and access and insights from having overseen transformational initiatives that expanded coverage and reduced costs for millions of Americans. Also speaking is Kate O’Neill, “The Tech Humanist” and founder of KO Insights, whose forward-thinking approach bridges technology and human experience – offering a compelling lens for healthcare organizations navigating digital transformation.
What to Expect: Agenda Highlights
Here’s a preview of the high-impact sessions attendees can join at this year’s event:
Building Trust Across the Healthcare Ecosystem
An executive panel exploring how payers, providers, and partners can work together to create a more connected, transparent, and consumer-first system.
Trends in Digital Engagement
Dive into the latest shifts in digital communication—from AI-driven personalization and outcome measurement to evolving member preferences and behavior.
Turning Regulatory Requirements into a Strategic Advantage
From CMS interoperability mandates to TCPA compliance, learn how to transform regulatory shifts into opportunities for digital innovation and competitive edge.
Building an Integrated Engagement Strategy
This hands-on workshop walks you through how to design a cohesive, data-informed engagement model, including governance structures and 360-degree member insight frameworks.
Human-Centered AI in Action
See live demos and explore how AI is being used to empower teams and health consumers. Discuss how to build trust in AI within your organization while preserving a human touch.
Who should attend?
From quality professionals to operations and IT leaders, executives and managers, the Activate conference is meant to be a forum for cross-pollenating ideas and solutions from across the industry and all levels of the organization. Attendees represent a diverse range of specialties and come from a variety of organizations such as health plans, TPAs, integrated-delivery networks, pharmacy, consulting and more.
If you’re passionate about the intersection of healthcare and technology and committed to improving the consumer health experience, you’ll be in great company at Activate.
Final Thoughts
For health plans, Activate2025 is a rare opportunity to not only keep pace with a rapidly evolving landscape—but to lead it. From uncovering the next wave of digital transformation to building systems of trust, Activate delivers actionable insights, valuable networking, and a shared mission to empower the healthcare consumer.
Register today to join us at Activate2025 this September 23-24 in Austin, Texas
