Closing Gaps in Care: What Key Strategies Should Plans Consider?
$7 billion is saved annually from preventive health services, yet only 8% of Americans are attending all recommended preventive care visits. In a perfect world where all Americans received the preventive care they need, we’d be saving over $87 billion annually. Diseases such as diabetes, cardiovascular disease, and cancer cause 7 in 10 American deaths […]
Frictionless Healthcare, Part 4: Stories that Move
The public is composed of numerous groups whose cry to us writers is: ‘Comfort me.’ ‘Amuse me.’ ’Touch my sympathies.’ ‘Make me laugh.’ ‘Make me shiver.’ ‘Make me weep.’ ‘Make me think.’ Henri Rene Albert Guy de MaupassantTweet Dear reader, have you ever wondered why you remember a story you heard better than an article you read? Once again, it […]
7 Ways to Use Streaming Content in Your Health Communication, Part 2
In part 1 of this blog series, we looked at the power of Fotonovelas, Interactive Content, and Animations to drive action in health consumers. All this content does the same thing: it goes beyond just telling a member or patient that taking an action is important. It teaches someone why it’s important and what can […]
D-SNP Spotlight, Part 2: Engagement Opportunities within the 2023 Ruling
The CY 2023 Medicare Advantage and Part D Final Rule places a magnifying glass on vulnerable D-SNP members with additional regulations that will require plans to integrate services, adopt new products designed to deepen engagement, drive growth and retention, and inspire meaningful behavior change. Plans must consider these new guidelines when designing their D-SNP engagement […]
Frictionless Healthcare, Part 3: The Power of Reciprocity in Healthcare
Don’t forget to catch up with Part 1 and Part 2 of this blog series first! ______________________ So, readers, let’s talk more about theory and research. Robert Cialdini has been studying the science of persuasion for over forty years. In 1984 he wrote Influence, which reveals 6 principles of persuasion. It was an instant success and sits on the desks […]
6 Innovations in Streaming Health Content that Improve Member Experience
The logic behind streaming health content is simple. Just telling someone that it’s time to get a mammogram or renew a prescription isn’t always enough to get them to do it. There are numerous barriers to consider: social determinates of health (SDOH) factors, health beliefs, the health literacy gap, apathy, and more. Sending a well-timed, well-written text […]
How to Address Changes in Patient Engagement and Motivate Flu Vaccination Fulfillment
Flu season is coming back around, and in a post-COVID world, that means changes in how members engage when it comes to being vaccinated. Lingering perspectives related to vaccine hesitancy may influence members’ reluctance to be vaccinated for the flu despite vaccinations being even more critical to their continued health. Health plans, providers, and pharmacies […]
7 Ways to Use Streaming Content in Your Health Communication, Part 1
In healthcare, engaging health consumers effectively is becoming increasingly complex. Health plans, providers, hospital systems, and pharmacies deploy various communication strategies – from emails and text messages to phone calls and live events – all to motivate health consumers toward better health decisions. However, the key to capturing attention and prompting action often lies in […]
The Future of Health Literacy
In a world where health information is abundant yet often complex, understanding how to improve health literacy is crucial. Health literacy is more than just the ability to read medical pamphlets; it’s about understanding and utilizing health information to make informed decisions and follow treatment plans effectively. The importance of health literacy cannot be overstated, […]
Activating Healthcare Consumer Behavior Change: Make it Personal
Key takeaways from our interview with Solome Tibebu In the last decade, behavioral health has grown from an ancillary service offering to a critical component of health services and care delivery. According to an OPEN MINDS Market Intelligence Report, spending on mental health services totaled $225 billion in 2019, up 52% from 2009. Companies like […]