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Industry-Leading Results

Applying powerful technology to the end-to-end consumer journey means better performance, improved cost savings and better health outcomes, at scale.

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Meaningful 1:1 Connections to Overcome Barriers and Provide Access

PARTNERSHIP AT A GLANCE

One of the largest managed care organizations in the country who serves approximately 5 million members across 13 states and the District of Columbia partners with mPulse to deliver on their mission of helping members gain equal access to critical care and health resources.

RESULTS
  • 1,400

    care managers across 20+ health plans using mPulse’s Engagement Console

  • 78
    K+

    members connected to resources and support

  • 99
    %

    member retention rate

GOAL

Reach, engage and empower hard-to-reach and high-risk members using Engagement Console to connect care managers with members across critical support areas such as pharmacy support, appointment scheduling, managing coverage, and utilization of available health plan resources.

STRATEGY
  1. Two-Way Engagement:

    The program leverages a two-way care manager texting program that uses 1 to 1 texting to rapidly connect with care managers via SMS. 20 Portal environments were built across Medicaid, Medicare and Exchange lines of business.

  2. Accessibility & Health Equity:

    Care managers had the option to either send preloaded templates or free form. Numerous languages were used for the program such as Mandarin and Haitian Creole.

  3. Timely Resources and Support:

    Engagement Console’s 1 to 1 capabilities improved health equity and access for the plan’s most vulnerable members at key moments, connecting them to critical needed resources and improving member experience at scale.

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SNAP Food Benefit Awareness and Utilization

PARTNERSHIP AT A GLANCE

A large integrated managed care organization partners with mPulse to deliver highly tailored and relevant messaging across numerous critical member engagement initiatives within 8 states for 10+ years.

RESULTS
  • 23%

    click through rate to online SNAP application

  • $1.9

    million in cost savings due to reduction in healthcare costs

GOAL

Increase the number of eligible members who sign up for food benefits, increase awareness of SNAP food benefits while destigmatizing negative perceptions, and increasing the number of applications.

STRATEGY
  1. Multichannel Approach:

    25,413 eligible members in Hawaii received both email and SMS communications that included a total of 4 MMS images to educate and encourage members to apply for SNAP.

  2. Educate and Empower:

    Members received communications that assessed if they were already enrolled, provided education about the enrollment process, and information about how the program would benefit them/ what to expect.

  3. Relevant Calls-to-Action:

    Links to the online application were included within the messaging, empowering members to act in the moment.

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Market Leading Scale

EXPERIENCE
0 +

years of consumer engagement experience

Reach
0 +

customers across the healthcare ecosystem

Scale
0 B+

digital consumer transactions annually

Security

HITRUST

Certified

and HIPAA-Compliant

CONTACT US

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