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Industry-Leading Results

Applying powerful technology to the end-to-end consumer journey means better performance, improved cost savings and better health outcomes, at scale.

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Improving Medicare Member Acquisition

PARTNERSHIP AT A GLANCE

mPulse and a leading health plan have worked together for 12+ years and engaged over 30 million members. This longstanding relationship continually produces outstanding engagement outcomes.

RESULTS
  • 30.6%

    click through rate across touchpoints

  • 25.2
    %

    of members clicked through to Medicare Advantage enrollment page using digital outreach

GOAL

Increase awareness of the plan’s Medicare Advantage Plans by providing education and resources to encourage enrollment and increase member acquisition and retention.

STRATEGY
  1. Proactive Outreach:

    Over 100,000 SMS messages were sent to existing plan members who were close to qualifying for Medicare Advantage. Note: Double opt-in was required for this program.

  2. Drive Awareness and Education:

    The program was broken up into three SMS messages: The first message provided members with a link to an educational webinar, the second message included a link for members to apply for coverage online, and the third message reminded members to enroll and included the same online link for enrollment.

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Increasing Medicaid Redetermination Rates

PARTNERSHIP AT A GLANCE

A leading Medicaid MCO in the Midwest serving over 345,000 beneficiaries partners with mPulse to deliver personalized digital outreach to empower health action and improve health outcomes across their population.

RESULTS
  • 22pp

    increase in recertification rates

  • 36
    %

    program response rate

  • 58
    %

    click through rate to recertification page

GOAL

Reduce Medicaid churn caused by the termination of coverage when eligible members fail to renew. Improve redetermination rates by adding SMS messaging to direct mail and automated phone outreach.

STRATEGY
  1. Tailored SMS Outreach:

    Over a 3-month period 34,500 members received text messages determining whether they had renewed their coverage. For those that hadn’t, additional awareness and educational messages were deployed to guide them through the recertification process.

  2. Timely Reminders:

    Members who still hadn’t renewed received follow-up reminder messages with trackable links to the online renewal application page.

  3. Measure Impact:

    Engagement rates were tracked, and member responses were analyzed for content, sentiment and intent at the county level.

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Market Leading Scale

EXPERIENCE
0 +

years of consumer engagement experience

Reach
0 +

customers across the healthcare ecosystem

Scale
0 B+

digital consumer transactions annually

Security

HITRUST

Certified

and HIPAA-Compliant

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