Applying powerful technology to the end-to-end consumer journey means better performance, improved cost savings and better health outcomes, at scale.
A leading population health organization works with employer groups to deliver better health experiences and outcomes to the populations they serve. Through their partnership with mPulse, they deliver cinematic educational content to help members build knowledge of key health topics.
increase in new members engaging with content year over year
Deliver streaming health content to members across a variety of health topics to inspire member groups to own their health journey and adopt healthier behaviors that lead to better health outcomes and cost savings.
Frictionless single-sign-on login experience enables members to access content relevant, meaningful content quickly, while encouraging them to come back for more.
Proprietary content was created by mPulse’s expert content team and learning designers across targeted topic areas: Fertility, Maternity, Heart Health, Chronic Pain, Kidney Disease, and Care Coordination.
In-lesson CTAs and self-reported satisfaction surveys were administered to assess member satisfaction, while providing them additional support and resources if needed.
A leading health plan in the country serving over 20 million members partners with mPulse across critical initiatives to drive increased member engagement and quality improvement outcomes.
SMS engagement rate in new member onboarding program
Inform and educate new Dual Eligible Special Needs Plan (D-SNP) members about their benefits, increase utilization of related plan offerings, reduce churn, and provide high-risk members with an exceptional digital experience.
45,035 new D-SNP members were enrolled in a 3-week SMS program that included highly relevant and dynamic messaging.
Members received benefit awareness and new member communications across the following topics: welcome message & ID cards, over-the-counter medication allowance, health food cards, provider finder, and Health Risk Assessments (HRAs).
Links to related resources were included within messaging to provide members with frictionless access to benefits and services.
mPulse and a leading health plan have worked together for 12+ years and engaged over 30 million members. This longstanding relationship continually produces outstanding engagement outcomes.
click through rate across touchpoints
of members clicked through to Medicare Advantage enrollment page using digital outreach
Increase awareness of the plan’s Medicare Advantage Plans by providing education and resources to encourage enrollment and increase member acquisition and retention.
Over 100,000 SMS messages were sent to existing plan members who were close to qualifying for Medicare Advantage. Note: Double opt-in was required for this program.
The program was broken up into three SMS messages: The first message provided members with a link to an educational webinar, the second message included a link for members to apply for coverage online, and the third message reminded members to enroll and included the same online link for enrollment.
A leading Medicaid MCO in the Midwest serving over 345,000 beneficiaries partners with mPulse to deliver personalized digital outreach to empower health action and improve health outcomes across their population.
increase in recertification rates
Reduce Medicaid churn caused by the termination of coverage when eligible members fail to renew. Improve redetermination rates by adding SMS messaging to direct mail and automated phone outreach.
Over a 3-month period 34,500 members received text messages determining whether they had renewed their coverage. For those that hadn’t, additional awareness and educational messages were deployed to guide them through the recertification process.
Members who still hadn’t renewed received follow-up reminder messages with trackable links to the online renewal application page.
Engagement rates were tracked, and member responses were analyzed for content, sentiment and intent at the county level.
Medline is a leading medical supply company that has worked with mPulse since 2017 to improve health outcomes and patient experience using digital channels to engage their patient population.
engagement in medical supply reorder program using Engagement Console
Proactively inform patients due for a medical supply reorder that it’s time to refill supplies, increase timely reorder rates, and improve patient experience and satisfaction through automated, frictionless SMS communication.
561,000 Dynamic SMS text messages were sent to patients due for a medical supply refill. Workflows for insurance changes and provider changes were also included. This automated approach resulted in 98% positive patient sentiment.
Engagement console was used to further enhance patient experience by including a CHAT response which would allow the patient to seamlessly switch from automated messages to 1:1 conversations with a live agent.
A leading Medi-Cal plan serving over 150K members partners with mPulse to deliver meaningful solution to improve plan performance and member health outcomes at scale.
opt-in maintained throughout the two-year program
Engage with a diverse, multilingual population living with diabetes to help them better manage their care while assessing the efficacy of SMS messaging in improving health outcomes and plan performance.
Multilingual content and health education was deployed to members in either English, Spanish or Chinese over the course of a two-year texting program.
The program promoted effective diabetes self-care habits, provided diabetes screening information and offered tips for general wellness including nutrition, physical activity and stress reduction.
years of consumer engagement experience
customers across the healthcare ecosystem
digital consumer transactions annually
and HIPAA-Compliant
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