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mPulse Mobile recognized in 2023 Gartner® Hype Cycle™ for U.S. Healthcare Payers

LOS ANGELES — August 9, 2023 mPulse Mobile, a leader in conversational AI and digital engagement solutions for the healthcare industry, today announced that it was named by Gartner in its “Hype Cycle for U.S. Healthcare Payers, 2023” report as a Sample Vendor in both the Consumer-Centric Health Products and Community Resource Network Management categories. These categories help “connect members to the broader healthcare ecosystem” and “[close] health disparities and advance health equity,” respectively.

This recognition marks the second consecutive year mPulse Mobile has been identified as a Sample Vendor for the Consumer-Centric Health Products category—a market segment providing solutions that “encourage early and ongoing health and wellness engagement.” . As per Gartner, the years to mainstream adoption for the category is ‘two to five’ years with benefit rating as ‘transformational’.

This Hype Cycle identifies and describes key capabilities payers must adopt to overcome a particularly volatile business and societal environment while staying on target to achieve enterprise goals. Though health plans have historically seen slow progress in digitalization efforts, the disruption they have been experiencing since 2020 has led to an urgent demand for new technologies to create efficiencies and drive competitiveness in the market. We believe mPulse Mobile’s inclusion in the report demonstrates the company’s expertise and technology can support the significant transformational strategies being implemented by leading health plans. 

“We are honored to be identified as a Sample Vendor for two categories in 2023 Gartner Hype Cycle for U.S. Healthcare Payers,” said Bob Farrell, CEO of mPulse Mobile. “We believe the dual recognition within two important categories demonstrates mPulse Mobile’s ability to impact the broader healthcare ecosystem and deliver innovative solutions at scale that address potential barriers to improve access to care and resources. We work with over 200 healthcare organizations who leverage our digital solutions to focus on these strategies, and it is clear that when healthcare organizations invest in the right technologies, they can deliver outcomes that provide value to members and consumers, improve health outcomes while increasing profitability.”

Learn more about how mPulse Mobile transforms member and patient engagement on our website or at the upcoming annual conference, Activate 2023, where industry leaders will gather to discuss actionable health equity and digital health engagement strategies. Activate 2023 registration is free for health plans and healthcare organizations.

View the full press release here »


Gartner, Hype Cycle for U.S. Healthcare Payers, 2023, Mandi Bishop, Connie Salgy, and 1 more, 10 July 2023

Gartner is a registered trademark and service mark and Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Gartner, Hype Cycle for U.S. Healthcare Payers, 2023, Mandi Bishop, Connie Salgy, and 1 more, 10 July 2023

Gartner is a registered trademark and service mark and Hype Cycle is a registered trademark of Gartner, Inc. and/or its affiliates in the U.S. and internationally and are used herein with permission. All rights reserved.

Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

Managing Influenza in 2020: Cutting Through Pandemic Confusion

It probably won’t come as a surprise to hear that flu season is just around the corner. Nor that it promises to be all the more challenging due to COVID-19. This season is also taking on a new urgency—as the potential for serious complications ramps up if patients contract flu and COVID-19 at once.

Flu season is tough to manage at the best of times. Developing effective vaccines is an educated guess that doesn’t always pan out. Further downstream, inherent skepticism among a large minority doesn’t help. Last year, almost 40% of adults (including 19% over 60) said they wouldn’t get a flu shot. Perceived side effects and lack of efficacy were major reasons cited.

Now, on top of these challenges, consumers are looking for answers to a host of new and sometimes complex questions. Answers that require an added measure of reassurance and explanation. Even the 60% who typically welcome vaccinations might not be a shoo-in this flu season. A flexible and adaptive approach to communications and education may be needed to persuade healthcare consumers.

This year a premium should be placed on personalized education. Consider avoiding or modifying purely prescriptive communication that could fail to capture unique concerns. A more discursive, interactive type may better address confusion and misconception, guiding customers to pragmatic resolutions that leave them pacified, satisfied and prepared.

What is one of the first concerns a provider might need to address (whether verbalized or not)? “Can I trust your advice?” This may sound odd at first glance, but it shouldn’t be dismissed when developing a flu engagement strategy. In the wake of COVID-19, it’s been widely reported that trust in healthcare has been damaged. This is already leaving its mark. Overall vaccination rates declined nationwide during the pandemic’s first wave.

Anticipating another top-of-mind question (Do I have flu or COVID-19?), CVS Chief Executive Larry Merlo recently told Reuters, a news agency, that “If we can eliminate…people getting flu symptoms [by giving them flu shots] and [thereby prevent] their first reaction being ‘Is this the seasonal flu or is this COVID,’ it can take demand off of COVID-19 testing.” In addition to helping providers manage capacity by persuading customers to get inoculated against flu, this limits scope for “flu versus COVID” confusion. Especially among those most vulnerable to catching both viruses such as the elderly, immunocompromised, and those with respiratory conditions.

To complicate matters for all—consumers and providers alike—we’re expecting this flu season to be more aggressive than usual.  Manufacturers are ready to boost vaccine production by 20% above norms. For healthcare systems to avoid being overwhelmed, supply is not the only prerequisite. A premium should be placed on education to activate preventive-care behaviors and timely action by customers, such as persuading them to get a flu vaccination. Even giving a willing customer a flu shot, however, has potential complications this year. If they have symptoms like a temperature for example, their flu shot might need to be delayed pending COVID-19 evaluation. Be ready to answer: “Why can’t I get a flu shot if I have a temperature?—It’s never been an issue before.”

Also be prepared to address issues like “Do COVID precautions help with flu?” Evidence from the Centers for Disease Control and Prevention (CDC) suggests that social distancing can help prevent flu transmission. Reinforcing this and other preventive behaviors could slow its spread. To gain compliance, however, you may need to counter “COVID fatigue.” This emerging state of mind expresses the sense that “enough’s enough.” It reflects an overwhelming need for some to return to normal life, and in the process dismiss health risks—perhaps flu among them. This mindset might be one reason COVID-19 has surged again recently, and why August 12th saw nearly 1,500 COVID-19 deaths—the most in a single day for three months.

Many other qualms and questions add to this flu season’s unique challenges. Some reflect the potential impact of a flu-COVID double whammy wave.  Considerations include whether infection with one makes getting the other more or less likely, or if they are more or less damaging if caught concurrently. And, whether you can have a natural immunity to flu or COVID-19 (from T Cells for example). Or even if the bad flu season predicted could edge out or tamp down COVID-19 (a phenomenon called viral interference). Whatever the question, be prepared with engagement strategies that offer the right answers, and route care accordingly.

The takeaway? During any flu season—this more than others—tailored education and agile communication is important. These can help customers make sense of a complex healthcare landscape and decide if they need to seek care. Good luck!

mPulse is pleased to help. Details of our Flu Engagement Solution may be found here.

COVID-19 Member Engagement: Our Top 5 Best Practices

Health plans are confronting the COVID-19 outbreak on a wide range of fronts. Member engagement and outreach has become crucial as people want to hear accurate information and access helpful resources from the organizations that manage their care. The rapidly changing nature of the crisis and the massive amount of questions and concerns that members have about it makes this a uniquely difficult communication challenge. As a partner to some of the best and largest plans in the country, mPulse Mobile has been helping our clients face that challenge, sending over 10 million messages about COVID-19 to Americans in the first week after the WHO declared it a pandemic. Three weeks in that figure has grown to over 20 million. As plans and providers grapple with how best to keep members informed while maintaining focus on delivering care and support to the members who most need it, we identified 5 key best practices to help our clients navigate COVID-19 outreach:

Focus on Efficiency

Getting accurate and timely information to your population is a top priority. As the crisis progresses, it becomes difficult to focus on building and maintaining outreach efforts, and “build-your-own” vendor tools can take deceptively long to deploy. Now is not the time to task an IT team with implementing and managing self-service tools or develop content for new channels for the first time. Work with a healthcare-focused partner with existing and ready-to-launch content to help you keep your members aware of resources you have available (e.g. telehealth, mail-order pharmacy, etc) and updates to shelter-in-place and social distancing guidance.

To help organizations launch and optimize programs quickly and confidently, we developed our COVID-19 Strategic Communications toolkit, which has details on our ready-to-launch programs and essential platform capabilities. Click here to learn more.

…But also, Be Strategic

As Covid-19 continues to evolve, it’s critical to plan outreach strategically. The urgency of the situation makes it tempting to send mass communication through emails, mailing, or broadcast phone or text outreach whenever there is new information. We have seen organizations find the most success when they work with us to plan content, channel mix, frequency, readability, and language. You want to be a consistent, trusted, and an easily accessible resource for members – that means being careful to not over-message or use channels with limited reach and engagement, or use content that is not optimized for your audience or outreach method. Strategically thinking about the way you deliver those messages will not only drive critical resources to members efficiently, it will also build a stronger long-term line of communication as conditions shift.

Help Your Staff Through Automation

Call centers are heavily impacted during this time. We have heard from clients that members are calling into nurse lines and member services centers with COVID-19-related questions at an extremely high rate. Help throttle inbound calls by leveraging the automated outreach that gets general information and self-service resources into members’ hands before they call. Proactively sending members links to telehealth options, online resources, and symptom checkers, (the CDC has one if you don’t yet will help members with COVID-related questions without calling in for additional questions.

Be Ready for Members’ Responses

Because of its unmatched reach and read rates, using SMS is an obvious best practice in crisis situations. But the conversational nature of the text channel combined with the uncertainty and dynamism of this crisis means that you need to be prepared for members to reply back with questions or concerns. In the initial weeks of the pandemic, we have seen even 1-way text campaigns that do not solicit any response receiving high levels of replies from members. Generic autoresponders that ask members to call a number for help can cause member abrasion and more inbound calls at a time when you want to avoid them (see #3). At minimum, you should ensure that member responses to COVID-19 messaging receive relevant auto-responses.

mPulse has gone a step further and developed a Natural Language Understanding domain around COVID-19. This domain reads and automatically categorizes non-standard responses so that members get questions answered and concerns addressed. It dynamically updates as members reply to outreach, so programs will get better at understanding member replies over time.

Support your entire population

While broadcast messages out to your members are fast and easy, it’s crucial to ensure your strategy accounts for differences across your members to ensure ongoing outreach is relevant and effective going forward. Utilizing zip code segmentation allows for content to be tailored to members in specific areas, allowing for updates on specific facilities, services, or public health guidance. We have also seen plans using fotonovelas to reach multicultural segments of the population. They use comic-style graphics that help break down language barriers and can be utilized during COVID-19 to showcase best practices, resources, and updated information.

The COVID-19 crisis has placed tremendous pressure on the healthcare system, including how it communicates to the populations it cares for. With these practices, plans can get the right information out to the right people efficiently and effectively. For more help, email Review our COVID-19 Strategic Communications toolkit, where you can find details on multiple COVID-19 programs. Click here to access the toolkit.

AxisPoint Health Partners with mPulse Mobile to Offer Interactive Digital Health Tool

Omni-Channel Communication Capabilities and Social Elements Engage Members and Their Support Circles for Improved Health Management

AxisPoint Health, a leading provider of care management services to payers and other risk-bearing entities, today announced that it has partnered with mPulse Mobile, a leading provider of insights-driven mobile engagement solutions for healthcare, to offer a new digital health application, Compass. Compass is designed with a range of communication capabilities and social components that effectively engage health plan members and their support circles in health management activities. The application, which is built on mPulse Mobile technology, is delivered as part of AxisPoint Health’s transformative condition and case management solution, CarePoint.

“Using next-generation, user-friendly mobile engagement solutions to transform condition and case management is a perfect example of the strategic alignment between AxisPoint Health and mPulse Mobile,” said Chris Nicholson, Co-founder and CEO, mPulse Mobile. “Compass provides members with everything from appointment and medication reminders to words of encouragement, making it meaningful and convenient for them to follow a care plan and achieve better health.”

AxisPoint Health’s CarePoint solution and integrated Compass application are meeting an important industry need as payers look to engage members in the most effective manner to drive behavior change and positive results. Compass extends CarePoint’s reach beyond telephone and email to allow real-time communications with members via in-application messaging and enables care managers to deliver relevant information, positive reinforcement, and a continuum of clinically-backed support services to members where they are, and in the communication manner they prefer. The application is also uniquely configured to allow members, at their discretion, to actively involve their support circle of caregivers, family, and friends in the care plan and interventions.

“The collaboration with mPulse Mobile encapsulates the AxisPoint Health mission to improve health and care coordination for individuals while lowering costs for our payer clients,” said Dr. Ron Geraty, CEO of AxisPoint Health. “With Compass, we have complete confidence in our ability to deliver members access to the best, most innovative, and most efficient technology, tools, and services to empower them to make the right choices for their health.”

Valley Health Plan, the only locally based commercial health plan in California’s Santa Clara County, is an early adopter of AxisPoint Health’s CarePoint condition management solution and the first to offer the Compass application to its members. The health plan is leveraging the digital tool to improve quality of care, guide self-care, and stabilize health for its members.


About mPulse Mobile

mPulse Mobile, the leader in mobile health engagement, drives improved health outcomes and business efficiencies by engaging individuals with meaningful and interactive dialogue. mPulse Mobile combines technology, analytics and industry expertise that helps healthcare organizations activate their customers to adopt healthy behaviors. With over 8 years, a hundred million messages sent, and 50+ Health Plan, Provider, Pharma and Wellness customers, mPulse Mobile has the data, the experience and the technology to drive healthy behavior change.

About AxisPoint Health

AxisPoint Health is a population health management company that combines innovative technology with outstanding care management services to reduce costs, improve outcomes, and boost consumer satisfaction – the Triple Aim of healthcare. We make a difference in people’s lives by effectively engaging them to improve their health. Our expert care teams leverage predictive analytics, an advanced care management platform, and consumer engagement technology to guide, impact, and personalize the care experience. We believe that consumers are people, not just conditions. For more information visit

How mPulse Mobile Uses Analytics to Tailor Messages and Drive Member Engagement for Healthcare

In general, people don’t like being talked at. Successful, engaging communication requires talking, listening, and analyzing. Traditionally, healthcare communication has focused on outbound messaging without the ability for a person to respond in a meaningful way. This is a one-sided relationship. mPulse set out to develop new ways for healthcare companies to interact with people and to create a true, two-way, interactive dialog. Here’s how we did it.

Two-way Dialog

To figure out how to move away from one-way messages and begin two-way, engaging conversations, we realized the key is to learn more about each person and tailor messages accordingly. Instead of sending generic messages like, “Avoid allergies – pollen levels are high – here are some tips to help,” we begin by engaging people with a message like, “Do you have any allergies?” As we learn more about each person, we find out what allergies they have, when they suffer from them, and much more valuable information. Allergies to pollen are very different from allergies to dust, mold or pets.  Now we send tailored messages that are likely to apply to individual needs and preferences rather than generic blasts.  For people that don’t have allergies, we may ask a question like, “What other health issues are you concerned about?” If they respond that they would like to quit smoking or lose weight, for example, our software is smart enough to recommend a messaging campaign around smoking or weight loss for this person. As we learn new information, we update each person’s profile to build a fuller picture of their lifestyle and health.

People Are Not Robots

What happens when a human responds to the question, “Do you have allergies?” in a less predictable way than, “Yes,” or, “no?” Can a computer program tell the difference between, “Leave me alone,” and, “Thanks so much for the reminder?” By implementing Natural Language Processing (NLP), we are able to automatically analyze the sentiment in a text response and adjust future messaging accordingly. For example, NLP knows that the person that replied, “Leave me alone,” to a message was likely expressing negative sentiment. Now we know to adjust future communication by adjusting variables like time of day, frequency of communication, tone and content of messaging to keep this person as happy and engaged as possible.

Sentiment Analysis

Through processes like NLP and deeper analysis, we are able to see trends in sentiment. These trends apply both to campaigns and people. This means we are able to understand general sentiment about campaigns and messaging. We are also able to build a sentiment profile for each person. For example, let’s use a man named Paul. Over time, Paul’s text responses carry a positive or neutral sentiment. If Paul starts responding negatively to messaging, we are likely to adjust conditions like time of day, frequency of communication, and/or tone of messaging. Or, we may trigger a poll question to get feedback from Paul so we can improve his experience. The whole goal is to identify trends in Paul’s behavior and make any adjustments required to keep him engaged.

Topic identification

Using topic identification we began to uncover themes (through co-occurrences of words) that are associated with sentiment.  For example, in a refill reminder campaign, “leave me alone” might commonly be associated with “I don’t need a refill.”  Probing further, we might realize that we need to change the timing of the refill reminder for some members because they ordered a 2-month supply instead of a 1-month supply after the previous reminder.

Automating the Process

Understanding individual needs and preferences and then delivering appropriate messaging at the right time is the key to successful dialog. We continue to automate this process so we can analyze thousands of responses, quickly determine sentiment, and find common topics and themes to keep improving each person’s experience. To refine messaging, we use A/B testing in our message campaigns to validate the impact of tailored message workflows on sentiment and engagement.  The whole goal is to provide the best healthcare communication experience for everyone.

To see what mPulse can do for your organization, request a demo.

Rena Brar Prayaga is a Behavioral Data Scientist at mPulse Mobile

Using Data Science to Uncover Insights and Drive Engagement

“The good physician treats the disease; the great physician treats the patient who has the disease.” (Sir William Osler – Canadian physician and one of the four founding professors of Johns Hopkins Hospital, died in 1919.)

A recurring theme in the Connected Health conference in San Diego was how to integrate data – across platforms, time, geographies, applications and remote monitoring tools – to better manage patient health. Your lifestyle and habits, where you live, where you work, whom you interact with, all these factors impact your health today and need to be included. The big challenge is to filter the multiple data points to uncover meaningful insights and drive values-based change – shifting away from making sick people better towards more of a focus on keeping people healthy.

Combining the qualitative with the quantitative

Brandi Newell, Manager of Research & Insights at MyFitnessPal, talked about the importance of marrying qualitative research with quantitative data. She described how she uses ethnographic research (focus groups, interviews) to learn more about the motivations and frustrations of their wide range of users. About 40% of consumers use the application to lose weight, others use it to manage medical conditions (monitoring sodium, cholesterol, sugar) and still others use it to gain weight (body builders, endurance athletes). In her words, the biggest benefit of this is to the consumer because “we are taking data out of silos to make it accessible and understandable.”

Customizing solutions

Mark Scrimshire, Entrepreneur in Residence at US Department of Health and Human Services/CMS, argued for the need to tailor solutions to user preferences and lifestyles. He argued that each application or solution might work for 2% or 5% or 10% of the population but it is impossible to get to 100% adoption. Instead, he pointed to the value of combining multiple sub-groups to build a 100% solution and to achieve higher levels of engagement. But gaining these insights requires reconciling the data and finding trends and correlations. We might have volumes of EHR records but these often serve as a billing record more than a picture of patient health. John Mattison, CMIO at Kaiser SoCal, echoed the theme that data within silos has far less value than when we connect it. In his words, we need to build personalized and community health solutions that “house the patient persona but are also person-centric.

Moving from volume to value

There was palpable excitement and thoughtful discussion at Connected Health around the topic of data in mobile health. We are far beyond the point of simply collecting data for data’s sake. The big challenge and opportunity ahead of us is to find meaningful correlations and patterns that make sense of the data. To weave together data points from different contexts and to create workflows that are customized and responsive to different patient groups.  At mPulse we are developing data analytics solutions that build upon patient demographics, population health data and psychographic data to personalize solutions that speak to our users and meet them wherever they are in their health journey.

About mPulse Mobile

mPulse Mobile offers healthcare organizations consumer-focused mobile messaging solutions that improve engagement and health outcomes. Delivering communications through multiple channels, mPulse capabilities include a secure, context-based, HIPAA-compliant platform.  mPulse enables the leading health plans, providers and pharmaceutical companies to improve the health and wellbeing of consumers by making health care communications relevant to the modern lifestyle. For more information, please visit

mPulse Mobile Launches Flu Vaccination Awareness Solution

The CDC’s Advisory Committee on Immunization Practices has recommended that everyone over 6 months old should get an annual influenza (flu) vaccine. The flu is a serious disease with extensive cost and human implications. However, the vaccination coverage in the US is less than 50%. Each year, the flu and its complications lead to up to 226,000 hospitalization and 3,000-49,000 deaths. There is an urgent need to increase flu vaccination rates amongst various groups, especially the elderly and low-income populations.

The mPulse Flu Awareness Solution, leveraging mPulse’s context-driven mobile messaging platform, includes a series of targeted text message alerts that remind consumers to get their vaccination. These alerts are educational, based on clinical behavioral change research, and written with sensitivity to target population health literacy levels. Multiple randomized, controlled studies over the last few years have proven that text alerts that include specific health information are highly effective and increase the rate of influenza vaccination compared with usual care. One such study demonstrated that people who received a text message alert were 30% more likely to be vaccinated than those in the control group [Stockwell MS, et. al. Am J Public Health. 2014 Feb;104 Suppl 1:e7-12.]

If you are a healthcare provider or payor looking to improve flu vaccination rates in your target population, please contact us at

About mPulse Mobile
mPulse mobilizes the consumer experience by making health care communications relevant to the modern lifestyle. The company utilizes contextual mobile technology to provide simplified, streamlined solutions that enable health partners to effectively connect with consumers in the most relevant and appropriate means. By improving communication, mPulse improves the health and wellbeing of consumers everywhere. For more information, visit

mPulse Mobile and Novus Health Partner to Mobilize Health Management Like Never Before

The collaboration will deliver robust mobile wellness solutions throughout North America

Los Angeles, CA – July 8, 2015 – mPulse Mobile, a Los Angeles–based mobile experience-management company focused on consumer health and wellness, and Novus Health, Canada’s leader in health navigation and wellness solutions, have announced a new partnership to provide comprehensive mobile wellness solutions throughout North America.

Given that over 90 percent of Americans now use mobile phones, mobile has become a crucial communication channel for companies and organizations. The partnership will see mPulse and Novus Health combine their expertise to help organizations gain improved messaging penetration, instantaneous 360-degree feedback, and insight loops with the ability to promote positive behavioural changes among health consumers.

“We see that the future of health care lies in engaging directly with consumers through the use of mobile technology, and we’re excited to leverage mPulse Mobile’s state-of-the-art expertise to elevate our program offerings to a new level and help more of our members throughout Canada, Europe, and the U.S.,” says Novus Health CEO Robin Ingle.

Since 2006, Novus Health has been providing insurers, employers, membership organizations, and wellness providers with future-ready web and mobile health management content, products, and tools alongside its telephonic concierge member services. Novus Health’s solutions—which include custom health navigation web and mobile platforms, integrated health risk assessments, health coaching, and member assistance programs—empower consumers and their families to best manage their health.

mPulse, a technology start-up, provides companies with a scalable SaaS-based, HIPAA-compliant mobile messaging solution that enables the delivery of health-related information. By analyzing data and consumer behaviour, mPulse’s platform determines how to deliver relevant messaging at appropriate times and engages consumers toward positive health outcomes. mPulse’s proven solution has already driven ROI for the largest health plans and providers in the U.S.

The partnership will leverage mPulse’s intelligent mobile messaging capabilities to drive consumers to manage their health via Novus Health’s customized wellness solutions and bring transformative mobile wellness solutions to market.

“Mobile technologies present an exciting opportunity to empower consumers. Combining our mobile health expertise and Novus’s health and wellness leadership, we are able to collaborate to make health management a fluid and seamless experience for consumers everywhere,” adds mPulse CEO Chris Nicholson.

About mPulse Mobile

mPulse mobilizes the consumer experience by making health care communications relevant to the modern lifestyle. The company utilizes contextual mobile technology to provide simplified, streamlined solutions that enable health partners to effectively connect with consumers in the most relevant and appropriate means. By improving communication, mPulse improves the health and wellbeing of consumers everywhere. For more information, visit

About Novus Health

Novus Health energizes business with member-empowering health management solutions. As a leader in health navigation, health risk assessment, health coaching, and medical telephone concierge services, Novus Health provides member assistance and technology expertise that helps organizations connect members to compelling health programming designed to maximize member engagement, customer satisfaction, and business growth. For more information, visit

Educate, Inform and Engage Your Members About National Safety Month

June is National Safety Month! National Safety Month can be a great opportunity to educate, inform and engage your members about important safety issues that impact them, such as prescription drug abuse, slips and falls and distracted driving. These issues are particularly important as they impact millions of people. For example, consider these stats:

Prevent Prescription Drug Abuse

  • Nearly one-third of people aged ≥12 using drugs for first time in 2009 began by using a prescription drug non-medically
  • 70 percent of people who abuse prescription pain drugs got them from friends or relatives
  • Many parents frequently leave unused prescription drugs in open medicine cabinets while locking their liquor cabinets

Stop Slips, Trips and Falls

  • In 2013, 2.5 million nonfatal falls among older adults were treated in ED & >734,000 of these patients were hospitalized
  • Falls are the most common cause of traumatic brain injuries

Put an End to Distracted Driving

  • Every day >9 people are killed & >1153 people injured in crashes involving distracted driver
  • Younger, inexperienced drivers have the highest proportion of distraction-related fatal crashes

Your subscription to the mPulse Mobile Platform includes access to a customized SMS library that includes not only texts about National Safety Month, but a myriad of other tried and tested educational texts addressing important healthcare-related issues.

Check out this infographic, including example text messages from our mPulse SMS Library, and contact your account representative to learn more about this program.

Click here to download the National Safety Month Infographic (PDF)