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mPulse Mobile Offers Support at No Charge to Healthcare Providers and Patients during Hurricanes Harvey and Irma

Posted on by mPulse Team

Hurricane Harvey has left over one million people displaced. Meanwhile, Hurricane Irma is moving through the Caribbean heading for Florida. In many cases, patients at hospitals and clinics in affected areas near Houston have been relocated to facilities further away from the flooding. Irma’s course has Florida bracing for these same challenges.

When natural disasters like these occur, consumers with healthcare needs and appointments are often left in the dark about cancellations, rescheduling or the ability to move their appointment to another location due to the chaos caused by the hurricane. For those already receiving care, it can be challenging for families and caretakers to track down to what facility their loved ones have been moved.

The health and wellness of people affected by Hurricanes Harvey and Irma will be disrupted for months to come. mPulse Mobile is uniquely positioned to help reduce the impact of this disruption by helping healthcare organizations communicate with their consumers regardless of where their consumers currently are. To help keep the people in the hurricane-impacted areas connected with the care and information they need, mPulse would like to help however we can.

Mayo Clinic Jacksonville utilized mPulse to keep patients notified about their appointments and Clinic closures during Hurricane Matthew in 2016 and are currently using mPulse in preparation for Hurricane Irma. Programs like these help inform patients quickly and effectively, all while reducing thousands of incoming calls. Given the impact to so many patients, we are offering this support for no charge to hospitals and health systems for Hurricane Harvey and Irma related impacts.

Examples of messages that patients find so helpful during weather incidents, include:

Notifying normal business hours 
We continue to monitor Hurricane Irma and are open during business hours. Call the Patient Info Hotline @ 555-123-4444 for updates.

Notifying closure 
Due to hurricane conditions, the clinic will be closed (insert date) for appointments. We will contact you to reschedule. Emergency services remain open. Please be safe during this time. Patient Info Hotline 555-123-4444.

Notifying reopening
We will have normal business operating hours starting (insert date).

Please complete this form if you would like to speak with mPulse Mobile about assisting your organization during these challenging times.

mHealthWatch Publishes Blog Series Highlighting mPulse Mobile’s Patient Engagement Outcomes Report

Posted on by mPulse Team

mPulse Mobile recently released a Patient Engagement Outcomes Report that walks through five innovative mPulse Mobile client programs, including execution details and outcomes. mHealthWatch is publishing a new blog series based on the findings of this report over the next five weeks. We will share each post on the mPulse Mobile blog with additional detail and analysis from our team. First up is a case study showcasing the power of a mobile solution to outperform online ads and mail.

mPulse ‘Patient Access’ Mobile Solution Outperforms Online Ads, Mail

It’s a sad fact of the current state of healthcare that more than 50 percent of individuals with ‘moderate mental illness’ do not receive treatment. Correspondingly, a major dilemma has been how to reach and engage healthcare consumers. But that could soon change, thanks to programs like the one designed by mPulse Mobile. As an illustrative case study, for example, a recent success story points the way to better results.

A behavioral health therapy provider, contracted to provide services to Medicaid beneficiaries with anxiety and depression, needed to increase awareness and enrollment to its service. The company tried online advertising and mail outreach, but it was costly and minimally effective.

The provider then reached out to mPulse Mobile to deliver a more effective and efficient mobile engagement strategy to increase enrollees into the therapy program. The target audience involved custom segments within a wider population of 400,000 Medicaid beneficiaries.

The company implemented mPulse Mobile’s Patient Access solution to efficiently reach and engage large segments of the population in a short period.

“Initially, clinical and demographic datasets were used to assess and segment the 400,000-member population,” according mPulse Mobile’s Outcomes Report. “Next, messaging workflows were implemented with segment-specific language and tone. Individuals had to reply in order to get details of the program and receive a text that contained an embedded link to the therapy site.”

Best of all, the link was trackable to allow insights into the source of site traffic.

What happened? Immediately following the initial text outreach, there was a large spike in web traffic to the therapy site compared to the baseline level driven by online advertising and mailers. Almost immediately, the text channel accounted for 66 percent of weekly therapy sign-ups compared to 11 percent from online advertising and 10 percent from mailed flyers. Opt-out rates from the program were low at 5 percent.

In addition to the clear success of the text channel at increasing awareness and utilization of health services, this use case demonstrated the text channel is much more precision-based than other outreach methods. Organizations can be more strategic about how they conduct their outreach. 95% of messages are read within 3 minutes of being received and response rates frequently reach >30%. This means organizations can launch a targeted campaign to specific patient segments and within hours have powerful metrics to access the impact of the outreach.

Next Monday, mHealthWatch  will present the second blog in this series: the findings of a case study focused on Rx refill rates.

Improved Patient Engagement Through Interactive Texting Accelerates mPulse Mobile’s Growth

Posted on by mPulse Team

The rise in consumer-directed healthcare and increasing requirements for improving cost efficiencies has fueled the adoption of mobile strategies among healthcare organizations, contributing to the company’s expansion

Los Angeles, Calif. (December 12, 2016) – Mobile engagement solutions provider mPulse Mobile today announced several additions to its client base and staff, contributing to the company’s impressive 2016 growth. Propelled by new and dynamic partnerships with clients representing multiple healthcare verticals, mPulse Mobile’s successes are a testament to industry demand for insight-driven mobile solutions that help companies engage consumers to achieve lower costs and improved health outcomes.

As healthcare organizations seek strategies for meeting the demands required of the shift to value-based care and reimbursement models, mPulse Mobile is well-positioned to continue its growth trajectory in 2017 and beyond. Multiple bodies of research indicating individuals who are more actively involved in their health experience better outcomes and incur lower costs have driven health plans, providers, Medicaid, pharmaceutical, and population health management organizations to implement innovative mobile strategies over the past 12 months. Faced with the need to improve health outcomes while achieving operational efficiencies, healthcare organizations have looked to mPulse Mobile to design and launch cost-effective mobile strategies that reach consumers through the most effective channel – their mobile phones.

Southern Jersey Family Medical Centers, Inc. (SJFMC) and Interleukin Genetics, Inc. (Interleukin) are two of mPulse Mobile’s newest clients leveraging interactive text messaging workflows to better communicate with and engage consumers in their care. SJFMC aims to prompt positive behavior change among its patients diagnosed with chronic diseases through its partnership with mPulse Mobile. Using interactive text messages to communicate appointment and medication reminders and wellness-related information to patients, the community health center network is confident compliance will increase. Interleukin offers a program that can transform the management of inflammation to prevent and reduce the severity of chronic diseases using genetic insights and actionable guidance. The mPulse Mobile solution includes interactive educational text message workflows based on the individual’s genetics, inflammation levels, risk factors and readiness to change in order to activate them to adopt new habits and manage periodontal disease.

“We chose to partner with mPulse Mobile because of its behavioral science expertise and history of delivering mobile strategies that drive positive behavior change,” said Interleukin Genetics CEO Mark Carbeau. “Optimal oral health is foundational to one’s well-being, and we’re excited by the potential this solution has to improve members’ overall health.”

Several new-in-2016 client engagements have already demonstrated the value of partnering with mPulse Mobile on a mobile engagement strategy. Magellan Rx Management, a division of Magellan Health, Inc., collaborated with mPulse Mobile on an employer-oriented text messaging solution to increase medication refill rates across an at-risk employee population. The program yielded encouraging early results for the pharmacy benefit manager, including 85 percent participation and a refill rate increase of more than 20 percent.

“mPulse Mobile understands the unique challenges in improving engagement and medication adherence within different populations. Their intelligent, consumer-focused mobile strategies are helping us deliver differentiated value to our customers,” said Matthew Mertel, senior vice president of marketing and product innovation, Magellan RX Management.

As the company’s client roster continues to expand, so does its staff. The need to support client growth with staff possessing a range of experience and capabilities aligned with their unique offering led mPulse Mobile to double its number of employees year-over-year in 2016. Among the newest crop of team members is Justin Nelson, appointed senior vice president of sales and account management. Previously TigerText’s president of worldwide sales, Nelson brings more than 20 years’ experience to the role in which his responsibilities include leading revenue acquisition, account management and customer satisfaction teams.

“We’re grateful for opportunities presented to us this year that have allowed us to grow significantly and deliver great results for our clients,” remarked mPulse Mobile CEO and co-founder Chris Nicholson. “We’re optimistic that 2017 will be another banner year for us, and look forward to strengthening existing relationships and establishing new partnerships with the most innovative healthcare organizations in the country.”

mPulse Mobile’s participation at a variety of industry events over the past 12 months has facilitated connections with healthcare leadership nationwide. mPulse Mobile’s senior vice president of marketing, Paige Mantel, will close out a successful year of speaking engagements today with a presentation at the Personal Connected Health Alliance (PCHA) Connected Health Conference. The session, Tailored and Interactive Text Messaging to Engage and Activate Patients, will share data and insights from a study in partnership with Inland Empire Health Plan (IEHP) on two-way, interactive text messages’ ability to increase member activation and knowledge of IEHP’s offerings among 17,000 newly-enrolled Medicaid members.

About mPulse
mPulse, the leader in mobile health engagement, drives improved health outcomes and business efficiencies by engaging individuals with meaningful and interactive dialog. mPulse Mobile combines technology, analytics and industry expertise that helps healthcare organizations activate their customers to adopt healthy behaviors. With over 8 years, a hundred million messages sent, and 50+ Health Plan, Provider, Pharma and Wellness customers, mPulse Mobile has the data, the experience and the technology to drive healthy behavior change.

mPulse Mobile Launches Flu Vaccination Awareness Solution

Posted on by mPulse Team

The CDC’s Advisory Committee on Immunization Practices has recommended that everyone over 6 months old should get an annual influenza (flu) vaccine. The flu is a serious disease with extensive cost and human implications. However, the vaccination coverage in the US is less than 50%. Each year, the flu and its complications lead to up to 226,000 hospitalization and 3,000-49,000 deaths. There is an urgent need to increase flu vaccination rates amongst various groups, especially the elderly and low-income populations.

The mPulse Flu Awareness Solution, leveraging mPulse’s context-driven mobile messaging platform, includes a series of targeted text message alerts that remind consumers to get their vaccination. These alerts are educational, based on clinical behavioral change research, and written with sensitivity to target population health literacy levels. Multiple randomized, controlled studies over the last few years have proven that text alerts that include specific health information are highly effective and increase the rate of influenza vaccination compared with usual care. One such study demonstrated that people who received a text message alert were 30% more likely to be vaccinated than those in the control group [Stockwell MS, et. al. Am J Public Health. 2014 Feb;104 Suppl 1:e7-12.]

If you are a healthcare provider or payor looking to improve flu vaccination rates in your target population, please contact us at sales@mpulsemobile.com.

About mPulse Mobile
mPulse mobilizes the consumer experience by making health care communications relevant to the modern lifestyle. The company utilizes contextual mobile technology to provide simplified, streamlined solutions that enable health partners to effectively connect with consumers in the most relevant and appropriate means. By improving communication, mPulse improves the health and wellbeing of consumers everywhere. For more information, visit mPulseMobile.com.

Mobile Marketer: MobileStorm’s Launch of mPulse Mobile Targets Patient Engagement, Medical Costs

Posted on by mPulse Team
MobileStorm’s launch of mPulse Mobile at the start of mHealth Summit 2014 begins a quest to leverage mobile messaging to help medical providers engage consumers while reining in rising healthcare costs.
More than 20 healthcare clients have signed up to use the mPulse platform and consulting services, including the nation’s largest hospital system and largest dental insurance company and half the largest health plans. The company’s launch marks a recognition that mobile can help health plans, hospitals, pharmacies, wellness companies and exchanges better engage their consumers and tackle some of the most expensive and complex challenges impacting the nation’s health.
Read the full article on MobileMarketer.com.

mPulse and Patient Engagement Systems Partner to Use Mobile Technology and Physician-Patient Engagement to Improve Outcomes and Reduce Costs

Posted on by mPulse Team

mPulse and Patient Engagement Systems poised to dramatically change the way care teams and payers engage with their patients and members.

mPulse, an industry leading Mobile Experience Management company formed to focus on the specific digital communications needs of the health and wellness marketplace, has announced a strategic partnership with Patient Engagement Systems (PES), a healthcare technology company which focuses on improving the identification and management of patients with chronic diseases.

Patient Engagement and Clinical Decisions Support technologies are proven to improve outcomes and reduce the costs for patients with chronic conditions. PES offers an automated technology for use by patients, providers and payers that is personalized, timely and generates actionable information designed to improve outcomes and reduced costs in patient admissions and ER visits in patients with chronic conditions such as diabetes, chronic kidney disease and others.

mPulse enhances the communications created by these tools and desired by today’s mobile generation, bringing mobile messaging expertise and a proven track record of influencing consumer behavior. mPulse’s cloud-based HIPAA compliant platform, enables healthcare organizations to reach their consumers in the way they want to be reached, securely, and on-the-go.

The combination of mPulse’s state of the art messaging engine, (which incorporates context, behavior and engagement data to create more relevant communications), with Patient Engagement Systems proven technology for identifying and managing patients with chronic conditions, will dramatically change the way care teams and payers engage with their patients and members.

“mPulse is all about partnering with amazing companies that are tackling some of the biggest problems that plague our health and our healthcare system today,” said Ram Prayaga, VP of Technology at mPulse. “When you can integrate a solution that has data on supporting a patient’s health, and a mobile communication platform like ours, you really have something powerful. So instead of costly call centers, or direct mail campaigns, this partnership allows us to reach the patient securely and in right away. This shift to real-time healthcare, will lead to fewer ER visits, and hospital admissions.”

“There has never been a more opportune time to improve communications with providers and patients,” says Stanley M. Goldstein, Patient Engagement Systems President and CEO. “mPulse Mobile’s partnership with Patient Engagement Systems will undoubtedly expedite the advancement of communications capabilities across the healthcare spectrum, bringing these resources even closer to their full potential.”

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About mPulse Mobile

mPulse mobilizes the consumer experience by making healthcare communications relevant to the modern lifestyle. We utilize complex mobile technology to provide simplified, streamlined solutions that enable health partners to effectively connect with consumers in the most relevant and appropriate means. By improving communication, we aim to improve the health and wellbeing of consumers everywhere. For more information, visit mPulseMobile.com.

About Patient Engagement Systems

Patient Engagement Systems® (PES) is a nationally recognized healthcare services company dedicated to supporting its customers’ goal of helping people with chronic diseases, specifically diabetes and chronic kidney disease, improve their health, and reduce costs. PES provides medical groups, IPAs, health plans, health systems and government agencies with a suite of automated patient engagement tools, timely clinical decision support and the analytics needed to better identify, manage and monitor these high cost patients. PES’s signature platforms include the Diabetes Patient Engagement SystemSM, a chronic care management and patient engagement technology developed and tested in a five-year National Institutes of Health funded study that verified care process improvements and cost reductions, the Chronic Kidney Disease Patient Engagement SystemSM and the ESRD Prevention ProgramSM. PES is an IBM Global Entrepreneurial Partner, and is a 2011 URAC Bronze Awardee for Best Practice in Health Care Consumer Empowerment and Protection.