mpulse

About Us

 

Founded by interactive marketing pioneer Martin Reidy, mPulse is at the center of bridging the world of search and social media. mPulse helps clients understand what consumers are looking for and talking about. We work then to make your products and services relevant to these engagements. We develop unique programs based on content that will raise your profile within your own existing digital platforms and emerging channels.

mPulse is a full service agency aimed at driving results through directly reaching and engaging consumers through search optimization and social media.  

We see ourselves as a new model for meaningful marketing, based on relevant and authentic experiences, delivered with precision, and amplified by conversations.  At the heart is the passion and drive to connect with the consumer to meet their needs while simultaneously achieving business results.mPulse is a full service agency aimed at driving results through directly reaching and engaging consumers through search optimization and social media.  Our approach is to build an impactful digital marketing solution for our clients that helps develop deeper, more meaningful relationships with their customers, thus improving loyalty, sales, and retention. This approach is rooted in:  

 

·      Digital Experience: Our team has over 15 years of pure-play experience creating large-scale digital marketing programs which optimize design, user experience and technology.

·      Search Optimization Expertise: mPulse is at the forefront of understanding how clients can effect their positioning within search results. Through analysis, design and content search results of 500% improvement are expected.

·      Social Media Leaders: We have a unique understanding of linking clients’ online share of voice with their share of market. By increasing that share of voice, companies can improve their market share exponentionally. To do this we have core competencies that include social media marketing, corporate blogger engagement, brand protection, issue advocacy, online intelligence, and organizational training.

·      Integrated Solutions: We deliver proven cross-channel expertise with the rare sensibility of both a brand marketer and a direct marketer.

·      Innovation: mPulse is an expert at strategically guiding clients into digital programs to more deeply engage target audiences. Our skills in emerging channels enable us to create cutting-edge solutions – from technology-driven design to the first fee-based CPG mobile app to utility-driven tablet solutions.

·       Consumer Insights: mPulse has a large research and insights practice. We have a skilled analytics team that can deliver more personalized, targeted communications to our clients’ customers.  

 

                While being a full service digital agency, we lead from our core strengths:

      Content ­– A catalyst for conversations, we understand what elicits a response, whether it’s a click from Search, or a share from social, a download of a coupon and everything in between. As an agency with a publishing lineage we understand how to create content that resonates.

      Mobile ­– The mobile device is the growing opportunity, not just in the U.S., but all over the world. It will become the primary channel for digital and interactive communications.  Our strategic acumen to use mobile correctly with our bleeding-edge expertise has been leading the industry in reaching customers where they go.

      Social ­– The dynamic landscape of social media has not only increased the opportunity for interacting with customers and gathering valuable insights, but has also raised the stakes for brands, requiring new levels of openness, authenticity and participation to remain relevant. Expertise from 10+ years in the space ensures that Social is woven through all of our programs.

About the Founder Martin Reidy

Prior to mPulse Martin Reidy ran Meredith as President & CEO of Meredith Xcelerated  Marketing (MXM). Meredith Xcelerated Marketing (MXM) is the marketing services division with Meredith Publishing Inc. (MDP). It is a top 10 interactive agency within North America. With revenues exceeding $180m, MXM is a leading digital & direct marketing company focusing on Fortune 500 companies. Among its agencies MXM held the leadership position in Social Media through New Media Strategies and Mobile marketing through Hyperfacory.

Martin moved to Meredith from Publicis, where he served as President and CEO of Publicis Modem & Dialog (a leading global interactive and direct agency).  In this role Martin grew Modem & Dialog to the fourth largest digital agency in the world with over 2,500 people in over 40 countries.  He was also directly responsible for overseeing global client relationships like LG Electronics and PayPal. As part of his growth strategy, Martin completed acquisitions in the digital space in France, Brazil and Korea. He joined Publicis as part of the acquisition of Digitas, Inc. in 2007.  At Digitas, Martin was instrumental in acquiring Modem Media in 2004 and then leading the agency as President & CEO.

 Prior to this move, he was President & CEO of R/GA Interactive for eight years where he built the digital agency into a creative powerhouse in the industry.  R/GA has been recognized as “Agency of the Year” by Adweek twice during his tenure and recognized as the most awarded agency (including the Cannes Titanium Lion). 

Before R/GA, Martin was Senior Vice President of EMI Music/Capitol Records where he was responsible for strategic planning and acquisitions. His most notable deal was the $1B acquisition of Virgin Music from Sir Richard Branson. 

Martin began his career at Bain & Company reporting to Mitt Romney.  He rose to the level of partner two years before joining EMI. 

Martin earned his Master of Business Administration from the University of Pennsylvania's Wharton School of Business, graduating Beta Gamma Sigma and first in his class. He holds a Bachelor's of Science degree in Finance and Marketing from the University of California at Berkeley.